Consumer Behavior and Regional Preferences in the Hand Care Sector
Here are key consumer behavior trends shaping the global hand care sector:
🧴 1. Health and Hygiene Consciousness
Post-pandemic routines have normalized regular hand care hygiene. Consumers now seek hand care products that go beyond cleansing favoring sanitizers and hand washes that also moisturize and protect the skin barrier. There's a growing preference for products that balance hygiene with skin comfort.